About – Disclaimer – Privacy Policy
About – Disclaimer – Privacy Policy
Disclaimer
FordEscortEngines.com, a privately owned website, is not affiliated with Ford Motor Company in any way or form. The term Ford, Escort, is used for descriptive purposes only and in no way infers that any information is endorsed by Ford Motor Company.
FordEscortEngines.com uses the terms “Ford” and “Escort”, (both registered trademarks of Ford Motor Company) for descriptive purposes only in Good Faith.
FordEscortEngines.com states that our use of the Ford Motor Company’s trademarked terms of “Ford” and “Escort” in our product descriptions, business name, and domain name constitutes fair use and nominative use and is in no way to offer confusion that FordEscortEngines.com and Ford Motor Company are related companies, nor do we state that we are endorsed by Ford Motor Company. We are an AFTERMARKET company acting in GOOD FAITH in providing high quality information to loyal customers who demand FORD VEHICLES over any other brand. FordEscortEngines.com is actually providing Ford Motor Company a venue of free advertising and indirectly provide Ford Motor Company with more sales leads.
Copyright and Trademark Law
The courts have recognized a fair-use defense, called nominative use. Nominative use occurs when use of a term is necessary for purposes of identifying another producer’s product, not the user’s own product. For example, in a recent case, the newspaper USA Today ran a telephone poll, asking its readers to vote for their favorite member of the music group New Kids on the Block. The New Kids on the Block sued USA Today for trademark infringement. The court held that the use of the trademark “New Kids on the Block” was a privileged nominative use because: (1) the group was not readily identifiable without using the mark; (2) USA Today used only so much of the mark as reasonably necessary to identify it; and (3) there was no suggestion of endorsement or sponsorship by the group. The basic idea is that use of a trademark is sometimes necessary to identify and talk about another party’s products and services. When the above conditions are met, such a use will be privileged. New Kids on the Block v. News America Publishing, Inc., 971 F.2d 302 (9th Cir. 1992).
Fair Use
There are two situations where the doctrine of fair use prevents infringement:
1. The term is a way to describe another good or service, using its descriptive term and not its secondary meaning. The idea behind this fair use is that a trademark holder does not have the exclusive right to use a word that is merely descriptive, since this decreases the words available to describe. If the term is not used to label any particular goods or services at all, but is perhaps used in a literary fashion as part of a narrative, then this is a non-commercial use even if the narrative is commercially sold.
2. Nominative fair use
This is when a potential infringer (or defendant) uses the registered trademark to identify the registrant’s product or service in conjunction with his or her own. To invoke this defense, the defendant must prove the following elements:
* his/her product or service cannot be readily identified without pointing to the registrant’s mark
* he/she only uses as much of the mark as is necessary to identify the goods or services
* he/she does nothing with the mark to suggest that the registrant has given his approval to the defendant
A mark that is confusingly similar so closely resembles a registered trademark that it is likely to confuse consumers as to the source of the product or service. Consumers could be likely to believe that the product with the confusingly similar mark is produced by the organization that holds the registered mark. Someone who holds a confusingly similar mark benefits from the good will associated with the registered mark and can lure customers to his/her product or service instead. Infringement is determined by whether your mark is confusingly similar to a registered mark. The factors that determine infringement include:
* proof of actual confusion
* strength of the established mark
* proximity of the goods in the marketplace
* similarity of the marks’ sound
* appearance and meaning
* how the goods are marketed
* type of product and how discerning the customer is
* intent behind selecting the mark
* likelihood of expansion in the market of the goods
Pictures and Product Descriptions.
All pictures and text are used for descriptive purposes only. Obviously, Ford Motor Company benefits every time a Ford Brand Name is mentioned, so obviously this is in GOOD FAITH and FAIR USE.
Let there be NO CONFUSION, FordEscortEngines.com is NOT affiliated in any way with the Ford Motor Company!
If Ford Motor Company believes there is Copyright-Trademark Infringement, we request that we are contacted directly by Ford Motor Company.
Privacy Policy
Privacy Policy for FordEscortEngines.com
The privacy of our visitors to FordEscortEngines.com is important to us.
At FordEscortEngines.com, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use visit FordEscortEngines.com and how we safeguard your information. We never sell your personal information to third parties.
Log Files
As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.
Cookies and Web Beacons
We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums.
We also use third party advertisements on FordEscortEngines.com to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).
We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
* Google, as a third party vendor, uses cookies to serve ads on your site.
* Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
* Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
You can chose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.